The story behind Digi Creative
I'm Alex. I work full time within a large eCommerce company, helping to manage its website. Alongside this, I run Digi Creative, where I build Shopify websites and explore how AI can help businesses work smarter, automate everyday tasks and solve real world problems.
Broadleys, East Grinstead01 / Background
I've built up a wealth of hands on experience across business management, retail and eCommerce. In 2018, I was selected as one of Wise's 20 Under 20, recognising young entrepreneurs across the UK and Ireland, for my business Small Wallets.
I grew up around Broadleys, our family business in East Grinstead, which traded from 1896 to 2024. After graduating from Falmouth University with a First Class degree in Business & Entrepreneurship, I returned to Broadleys full time for four years. My work covered everything from buying and customer service to stock management and developing the website.
These experiences have given me a practical understanding of how businesses operate and the challenges they face. I've always been interested in technology, with AI now changing how I approach problems. I can tackle more complex challenges, find solutions faster and explore new methods, whether that's making better use of existing tools or creating something tailored to the business.
02 / Shopify Web Design Service
When I started Digi Creative, I built websites using template themes. Now, with AI, I can take a more tailored approach, building websites from the ground up to create something that reflects each business.
Every business has its own identity. I take the time to understand what makes yours different and reflect that through the design, layout and presentation of your products.
Using AI allows me to develop layouts and features that go beyond the limitations of standard themes. This gives me greater flexibility to create a website that meets your specific requirements.
03 / The next chapter
The power of AI is incredible. What excites me most is being able to take an idea and build a complex tool that's genuinely useful to a business.
I've been using AI to test the capabilities of different models and explore what's possible. I've built projects such as a client onboarding form, a task list app and a live chat application. Each project helps me better understand what AI can achieve.
I enjoy working with a range of AI models rather than relying on just one, as each has its own strengths and approach. I regularly follow the latest AI news each week for new features, updates and more. With technology advancing so quickly, there's always something new to learn and put into practice.
Some of the AI tools I use
Claude
ChatGPT
Grok
Grok Bot
My long-term goal is to become an AI engineer. I'm taking time to understand how these models work, how to guide them well and how to get the most from their capabilities. For now, I'm learning by building, testing ideas and improving my skills, with the aim of creating practical AI tools for businesses through Digi Creative.
A creative moment with Grok
A creative side of AI
This surfing corgi came from an experiment with Grok. It generated the image prompt itself, and the creativity of the result really stood out to me.
Moments like this are part of what makes exploring AI so fascinating to me. It's not just about working faster. It's about discovering ideas and possibilities I might never have considered in the first place.
Experimenting. Learning. Creating.
04 / The way I work
Used thoughtfully, AI can change what's possible for businesses of all sizes — from making everyday work more efficient to spotting problems and opportunities for growth that might otherwise go unnoticed. It can also make powerful tools more accessible, opening up entirely new ways to approach a challenge. I think every business can benefit from asking not just how things work today, but how they could work better.
Start with the problem, the people using it and what actually needs to improve.
Design a system around the business, focusing on the key areas where it can make a real difference.
Understand how the system works, use it with confidence and plan future improvements to make it even more valuable.
“I've always enjoyed hearing the story behind a business — why it started, what makes it different and where it wants to go. Now I'm taking that interest a step further by exploring how technology can help businesses achieve more.”
Let's make something useful
Whether you're curious about what AI could make possible, have an idea for a custom tool or want to rethink how something works in your business, I'd be happy to help.
Get in touch today